The hospitality sector is one of the most transformed by digitalisation in recent years. But many businesses, especially mid-sized ones, are still losing significant margins because they haven't built their own digital ecosystem.
The main problem is OTA dependency: Booking.com, Expedia and similar platforms charge commissions of 15 to 25% on every booking. A property with 50 rooms generating €500,000 in annual revenue can pay up to €100,000 in commissions. That money can stay within the property with the right direct booking system.
But hospitality digitalisation is not just about bookings. It involves the entire operational ecosystem: staff management, guest communication, automated upselling, QR menus for food service, reporting dashboards for management.
Every element contributes to two fundamental objectives: improving customer experience and reducing operational costs. A guest who books directly, receives personalised communications and can make requests via app or QR code is a more satisfied guest with less workload for staff.
The starting point for any property is a digital audit: what already exists, what is missing, what are the priorities. You don't build everything at once, but you start with the integrations that generate the most value in the short term.