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Hotel La Torre: guest emails, in-hotel screens and the evening menu.

Three tools for the staff: guest emails with consent, the property's screens and the evening menu.

Client
Hotel La Torre, Palinuro
Sector
Hospitality · Hotel
Who uses it
The hotel's staff and its guests
Status
In use
Hotel La Torre's «Reception — benvenuto» screen playlist: welcome, breakfast on the terrace, boat trips, shuttle, wellness area and aperitivo, each with its preview and duration, sample data
Staff decide what the hotel's screens show, in which order and for how long. · Sample data

§01 · The need

Three tasks done by hand again and again: writing to guests with their consent, updating the screens, preparing the evening menu.

  • Consent

    Every email must respect the guest's consent.

  • Every evening

    The dinner menu changes every day.

  • Several screens

    TVs and totems, horizontal and vertical, with different content.

§02 · How it works

Three repeated tasks, three guided procedures.

  1. Whoever writes to guests

    Prepares the email; the system leaves out anyone without consent.

  2. Whoever runs the screens

    Uploads the content and decides which playlist goes on each screen.

  3. Whoever prepares the menu

    Composes it from the dish archive and prints it for the dining room.

§03 · What we built

Three tools for the same staff.

A · for whoever writes to guests

Guest emails, only to those who said yes

Contacts come from the hotel's own software and carry their consent with them. When staff prepare a message they choose who receives it and the system counts recipients straight away, automatically excluding anyone who unsubscribed or has an invalid address.

Templates with desktop and phone previews, one-click unsubscribe, emails sent in batches to lower the risk of landing in spam, and a mandatory approval before every send.

Before
Messages prepared by hand, with consent to check
Now
Recipients counted and filtered, approval before sending
Sending an email to guests, on a smartphone: the recipient groups, with «Clienti già ospitati» (past guests) chosen, and the count of contacts selected, of those who will receive it and of those left out automatically, sample data
Staff choose who to write to and the system counts the recipients, leaving out on its own anyone who must not be reached.
The guest's preference page, on a smartphone: consent to Hotel La Torre's messages, the choice between offers and news and the maximum frequency, sample data
Guests choose what to receive and how often, from their own page. Sample data

B · around the hotel

The hotel's screens, updated from the office

Welcome, breakfast times, spa, excursions: staff upload content, order it with a duration for each item and decide which playlist goes on which screen, including vertical ones. The TVs play the playlist full screen and, if the connection drops briefly, keep going with content already downloaded.

Before
Screens to update by hand
Now
Playlists set from the office, for each screen
Hotel La Torre's list of screens: the spa and lift totems, the TVs of the breakfast room, the restaurant, the bar and reception, each with its status and orientation, sample data
Every screen in the hotel with its location, status and orientation, vertical or horizontal. · Sample data

C · in the dining room

The dinner menu, ready for the dining room

From the dish archive, with allergens and vegetarian options, staff put together the day's menu: each main course comes with its side dish. The system generates the A4 sheet for the dining room, with lines for quantities and room and table fields, plus the menu for guests to read. The next day, they start from a copy of the previous one.

Before
The evening menu prepared by hand
Now
Put together from the archive, printed in three formats
The generated PDF of Hotel La Torre's menu, landscape A4 with two A5: guest information on the left, the «Cena del giorno» on the right with starter, first courses, mains with their side and dessert, and a quantity line next to each dish, sample data
The generated PDF: guest information and the evening's menu, with a line for quantities. · Sample data
Composing the menu on a smartphone: the Secondi (mains) section, with the required side and the dish chosen from the archive, sample data
Staff compose the menu from the dish archive, from a phone too.

§04 · Before and after

Three repetitive tasks become guided procedures that staff use without calling a technician.

In this project

  • Guest email platform with consent, exclusions, templates and approval
  • Screen management: content, playlists, screens and assignments
  • Dinner menu generator with PDFs for the dining room and for guests

§05 · Is it for you?

Is there a task your staff repeat every day?

The same pattern fits anyone who writes to customers with their consent, updates in-store screens or generates documents from an archive.

Book a free call

Indicative range for custom software: €2,000–8,000.

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Further reading

AI and automation: how to cut repetitive work in a small business

§06 · Contact

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